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SPECIAL PROJECTS & EVENTS

INDIGO Special Projects & Events

Holistic views, strategic thinking from holistic views, innovative synergy and productive outcome.

INDIGO excels at understanding destination needs, sorting fundamental desires, and suggesting necessary action and services.

An experiential approach is effective in planning events, implementing tourism development research, partnership opportunity search, and practical preparation of strategic destination development.

INDIGO can support and work with destinations in person at and above the international standard of destination marketing.


Assignment:

Develop and implement a study that aims to provide knowledge, recommendations and case studies on synergies between tourism growth and tourism product development in Pacific Islands Countries.

Study and report:
  • Analysis of current efforts of tourism product development in Pacific Island states
  • Opportunity search for product development that promotes local entrepreneurship initiatives and community engagement in Pacific Island States
  • Provision of good practice scenarios from across the region and other states
  • Encouraging intraregional collaboration and benchmarking among Pacific Island destinations
  • Presentations and reporting of study results and recommendations
Outcomes:
  • Desk research, key stake holder interviews through site visits and teleconferences with the selected ten islands and collaboration with SPTO South Pacific Islands Tourism Organization encouraged the governments and industry partners for future stronger partnerships  through the study
  • Comprehensive study report includes case studies, good practice analysis, and tourism product development checklist with the most relevant recommendations for Pacific Islands to be published in June 2020

Case study:

Okinawa Kaiho Bank Training trainers human resource development (2019-2020)

Assignment:

Okinawa Kaiho Bank human resource development for tourism as regional business (Joint project wth Cultivate, Inc. 2019-2020)

Goal:

Training program and human resource development, consulting in regional tourism and destination management for bank’s next decade of business

Training and consulting:
  • Tourism destination marketing courses
  • Regional travel product development and management skill training through onsite green-tourism project in cooperation with Cultivate, Inc
  • Public relations training
  • Presentation skills refinement
  • Mentoring and coaching for constructive-thinking jointly conducted with Cultivate, Inc
Outcome:
  • A new division for regional support experts was established in the bank for their new client and business approach
  • Division members present a thorough understanding of tourism relationship with local business as a regional industry for better client support
  • The bank engages in more communications throughout internal departments leading with a better synergy for regional business support
  • Through local onsite projects organized and operated by Cultivate, Inc., the bank revitalized its client relationship and is building new business partnerships

Photo courtesy of Okinawa Kaiho Bank


Case study:

Life Tourism Forum (TSJ Director, 2018 and 2019)

Goal:

Destination education to increase tourism understanding in regional communities and contribute to appreciate benefits of local abundance in life for traveler/community mutual satisfaction.

Event project:
  • Overall planning of effective project and designing of forum programs
  • Preparation for forum vision and key messages, and selection of speakers
  • Logistic planning and coordination with local governments and other partners
  • Directing event and facilitating discussions during the forum
  • Interpretation (English/Japanese, Japanese/English)
  • Forum report booklet as additional education tool distribution
  • Project review, effect evaluation and report
Outcome:

State-wide participants realized the importance of local life and ways to share its abundance with travelers for mutual fulfillment

  • Participants: 200pax (2018), 500pax (2019)
  • Governor/mayor greetings as a municipality official event
  • Keynote speeches by leading professionals
  • Discussion with international, national, and regional level representative panels
  • Local school students included in their tourism work presentation for youth education
  • Survey among participants for program review as well as topic interest and expectations for future projects

Case study:

RideJapan Mount Fuji Three Peaks Tour (TSJ Director, 2018)

Goal:

Creating international media engagement for thematic travel experience promotion, and branding the destination as one of the global cycling tourism icons.

Tour event project:
  • Facilitating project arrangement, logistic planning and coordination between Japanese municipalities/organizations and international tour operator
  • Necessary document preparation and application for approval of public road use
  • Onsite event management for increased regional engagement and creating local motivation as well as better experiences for journalists
Outcome:
  • Through international travel event management, regional government learned to optimize their efforts with better customer engagement and contribute to more effective media coverage
  • Regional tourism office involved local cyclists and a traditional music performance team in the event, creating a positive impact for better community partnerships as well as with International journalists
  • High quality promotion video and visual assets were produced and created by Dreaming Big Media. These visual promotion tools were shared with regional tourism organizations for their thematic destination promotion purposes.
  • The success of the event has served as sales promotions for RideJapan. A wider variety of cycling tour products are prepared in store, leading to mutual gain for both the tour operator and the destination

Video courtesy of RideJapan & Dreaming Big Media


View Other Services

TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

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