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TOURISM DEVELOPMENT STRATEGIES

INDIGO Tourism Development Strategies

Responsible planning for sustainable development of communities through travel and tourism.

Not only do we achieve goals, we strive to fulfill our original vision.
We invest in marketing strategies tailored to each individual destination.

INDIGO excels at developing collaborative strategic plans so that municipalities and communities benefit from sustainable
economic growth while fulfilling the lives of both locals and travelers.


Case study:

Tourism Shizuoka Japan (TSJ Director, 2017-present)

Goal:

Establish DMO infrastructure and capability for international inbound travels in Shizuoka Prefecture, Japan.

Strategy-building:
  • Destination tourism asset analysis
  • Overseas tour operator product research
  • One-on-one interviews with governments and stakeholders
  • Multiple workshops to discuss and identify SWOTs
  • Various lectures, sessions, panel discussions for governments, regional organizations, local businesses, and others
  • Effect evaluation committee facilitation to review strategy and set KPIs/ROIs
Outcome:

This four-year destination marketing plan provides the platform for in-state regional municipalities and tourism organizations to work together with TSJ. Based on strategic partnerships, all parties maximize individual efforts into one united investment, namely a Shizuoka DMO model.

See more on Tourism Destination Marketing

Case study:

RideJapan Cycling Tourism Strategy (TSJ Director, 2017-present)

Goal:

Set standard of cycling tourism at global level for destination and regional partners, and establish a core strategy to optimize destination assets in Shizuoka Prefecture, Japan up to International landscape and expectations.

Cycling Tourism Strategy-building:
  • Initiating initial meeting with RideJapan and planning best study implementation
  • Government partnership opportunity search
  • Facilitating of primary meetings and project planning between RideJapan and Japanese municipalities/organizations
  • On-site study and inspection arrangement with regional governments and industry partners
  • Business partnership opportunity search
  • Follow-up meetings and assistance for strategy building
Outcome:
  • RideJapan developed the Shizuoka Cycling Tourism Strategy, which focuses on regional assets reaching global standards
  • Through study and inspections, regional government started to garner understanding of International cycling tourism landscape
  • By jointly working with RideJapan based on the strategy, TSJ educated regional governments and industry partners through cycling tourism seminars
  • RideJapan produced and developed a variety of new types of cycling travel products in partnerships with regional industries, and contributed to an increase in international cycling tourism demands to the destination

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TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

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