PR & MEDIA PARTNERSHIPS

INDIGO PR & Media Partnerships

Interpreting partner needs with international insight and best matching to unique stories.

With its international community background, INDIGO can deliver best stories and immersive images as a multicultural bridge between international media, editors, journalists, influencers, consumers, promotion partners, and Japanese destinations – and vice versa.

Media meetings, press releases, pitching, press trips, interviews and social media are shaped for an enhanced outcome while catering to all necessities on both sides of media and destinations based on INDIGO’s public relations strategy.

Suruga-Marketing-&-Tourism-Bureau-Japan-and-overseas-media-publicity-(2022-present)

Case study:

Suruga Marketing & Tourism Bureau

Japan and overseas media publicity (2022-present)

Objective:

Spark industry awareness and trade interest in tourism experience development, and increase business connections and media partnerships for destination branding.

Media assistance:

Making use of INDIGO’s media relationships, ask for editorials from industry news media and international magazines
Provide news-worthy topics and stories in line with global travel market trends, such as responsible travel and sustainable tourism for community partnership
Set up a press visit and accompany media in navigating the experience as story coverage

Outcomes:

3 articles issued in winter 2023 by Travel Voice, the largest travel industry media company in Japan, as a result of fall 2022 press visit
Multiple new business leads from trade and media as potential for additional coverage and new tour product development
Through a 2023 press initiative focusing on travel trade partnership, spring 2024 Travel Voice articles spotlighting high-quality, valuable experiences and women in the industry built a stronger destination brand in the industry.
INDIGO’s on-site interpretation assistance allowed international journalists to form emotional connections to local experiences and community life, broadening the scope of coverage and adding depth to their stories

Case study:

Hakone Tourism Association

Destination branding and publicity for International markets (2022-23)

Objective:

By strengthening international media coverage and exposure, expand the destination’s image from a hot spring nature resort to community-based outdoor adventure activity destination with abundant nature, history, heritage, and culture.

Media assistance:

Made use of INDIGO’s international media relationships for editorial write up
Planned topics and storyline of the destination that would match with global travel trends, such as responsible travel, sustainable tourism, and community involvement
Set up a press trip and accompanied media in navigating the experience as story coverage

Outcomes:

Interview with local adventure travel guide featured in globally-branded travel media
Story write-up as part of destination blog by Japan National Tourism Organization Frankfurt office for German market
Special articles in Japan-based media targeted to the international community, such as British Chamber of Commerce Japan website and Outdoor Japan
INDIGO’s on-site interpretation assistance allowed international journalists to form emotional connections to local experiences and community life, broadening the scope of coverage and adding depth to their stories.

Hakone-Tourism-Association-Destination-branding-and-publicity-for-International-markets-(2022-23)

Case study:

Shizuoka Prefectural Government and Tourism Shizuoka Japan (2018 and 2019)

Assignment:

Media/journalist networking and engagement through cultural event promotion (TSJ Director – Paris in 2018, New York in 2019)

Media event:

Overall event and promotion planning with in-market representation partners
Designing programs, incorporating partnerships, and facilitating communication and meetings among related parties
Maximizing cultural promotion event’s effect into journalist networking and media exposure for destination promotion

Outcomes:

Utilized government budget for culture promotion to develop effective destination promotion
Generated participation of over 40 key media and trade both in Paris and New York and official presence of JNTO executive directors
Created media and trade networks for future destination partnerships
Experiential local food presentations such as green tea, sake, and others unique to Shizuoka contributed to effective destination engagement among the key industry participants
Led with editorial exposure and media partnerships for the cultural promotion as well as destination write-ups

Case study:

Explore Shizuoka Digital Marketing Strategy
(TSJ Director, 2017 – March 2021)

Goal:

Create an online platform for destination marketing, adding comprehensive social media promotion strategy and lead market interest with bookings to travel to the destination

Digital Marketing:

Strategic installation of website, social media platforms and product booking system
Designing website, preparing brand images (visual asset management) and content creation of both stories and visual assets in partnership with Carpe Dean Consulting and SIP Design
Social media insights research based strategies for effective customer engagement using Meltwater analytic system
Digital visual content management using CrowdRiff platform to create a comprehensive visual media library to more effectively collaborate with local stakeholders and provide overseas trade, travel and media partners with effective visual assets to help promote the Prefecture.
Connecting user interest to actual travel booking through Mount Fuji Travel, DMO online marketplace for market-ready local experiences – with a focus on all 5 stages of the customer journey from Dreaming through to Sharing

Outcomes:

ExploreShizuoka.com, user-oriented promotional website incorporated with Mount Fuji Travel website travel booking system
Efficient social media management connecting all online marketing roles and capabilities of the destination platforms by Carpe Dean Consulting
Mount Fuji Travel online experience product site serves as an online showroom for both BtoC and BtoB.
Stories on ExporeShizuoka.com intrigues international media and journalists when included in pitches and releases.
A 7-week Social media campaign for Rugby World Cup 2019 in Japan led by Carpe Dean Consulting. Campaign recorded over average rate of engagement on more than 4 million impressions (1 video post reaching nearly engagement on 500,000 impressions).

View Other Services

TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

PR & MEDIA PARTNERSHIPS

INDIGO PR & Media Partnerships

Case study:

Objective:

Media assistance:

Outcomes:

Case study:

Objective:

Media assistance:

Outcomes:

Case study:

Assignment:

Media event:

Outcomes:

Case study:

Goal:

Digital Marketing:

Outcomes:

View Other Services

Say Hello!