TOURISM DESTINATION MARKETING

INDIGO Tourism Destination Marketing

Customizing strategic approaches to maximize the positive impact in destination resources and global trends.

Through our comprehensive experience servicing international tourism offices and companies in Asia, North America, and other destinations, INDIGO has shown that success stems from integrated destination-marketing capabilities.

Ongoing and effective communication with the destination is key. INDIGO leads with unlimited results, moulding the fundamental elements of marketing: Philosophy of destination, Platform of collaboration and Partners’ motivation

Case study:

Tourism Shizuka Japan (TSJ Director, 2017- March 2021)

Goal:

Increase international travel and tourism markets for positive economic return while benefiting both traveler and local community.

Tourism-destination marketing:

Implementation of DMO strategy into active projects
In-house and regional human resources training
Stakeholder partnerships, networking, and collaboration
International partner search: trade, media, and organizations
Public relations, media marketing, and consumer communication including social media
Travel trade marketing
Product development and trade distribution system preparation
Event and thematic tourism marketing
Project review, effect evaluation, and report

Outcome:

International overnight guest count increased by 56% to 2.3M in 2019 (from 1.5M in 2017).
International tourism revenue assumption increased to JPY44.2billion (USD410M)
Created 60 media coverage in international markets resulting ad value of JPY856M (USD8M, amount revealed for the 13 exposures only) in 2019 (Korea, Taiwan, UK, USA, Germany, France, Canada, Switzerland, New Zealand, Brazil)
Created 42 new tour itineraries in store with international tour operators in 2019 (Global, Germany, France, UK, Canada, Australia, Taiwan, Cruise, Cycling, and others)
Collaborations with 16 regional municipalities/organizations for over 50 projects total in 2019
Developed over 80 export-ready local travel experience packages
Organized 38 seminars/training/forums where participants counted over 2,000 total in 2019

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TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

TOURISM DESTINATION MARKETING

INDIGO Tourism Destination Marketing

Case study:

Goal:

Tourism-destination marketing:

Outcome:

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