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INDIGO Tourism Destination Marketing

Customizing strategic approaches to maximize the positive impact in destination resources and global trends.

Through our comprehensive experience servicing international tourism offices and companies in Asia, North America, and other destinations, INDIGO has shown that success stems from integrated destination-marketing capabilities.

Ongoing and effective communication with the destination is key. INDIGO leads with unlimited results, moulding the fundamental elements of marketing: Philosophy of destination, Platform of collaboration and Partners’ motivation

Case study:

Japan new golden route product assessment and international marketing strategy report (2020-2021)


Analyze product potential in different overseas travel markets, and consult for preparation for strategic marketing projects through pandemic and beyond.

Product Assessment:
  • Expert SWOT analysis by INDIGO parter professionals in UK, France, Germany, USA, Taiwan, Singapore and Australia
  • Evaluation based on current consumer sentiment and future outlook
  • Product/market matching suggestions
  • Listing selected exclusive tour operators capable in high-end travel arrangement
Marketing strategy:
  • Strategy to serve as core marketing guidance for the destination, tourism products and services
  • Strategic key elements and tactical methods to identify target market audience
  • Progressive marketing approach to optimize investment
  • Partnerships to increase quality and value
  • Effective marketing projects to start in 2021/22
Next step:
  • INDIGO joins Zen Resorts’ marketing development process for Japan new golden route, and initiate most investment-worthy marketing plan to maximize destinations potential with capability of INDIGO professional partners in overseas markets.
Golden Route
Golden Route

Case study:

Tourism Shizuka Japan (TSJ Director, 2017- March 2021)


Increase international travel and tourism markets for positive economic return while benefiting both traveler and local community.

Tourism-destination marketing:
  • Implementation of DMO strategy into active projects
  • In-house and regional human resources training
  • Stakeholder partnerships, networking, and collaboration
  • International partner search: trade, media, and organizations
  • Public relations, media marketing, and consumer communication including social media
  • Travel trade marketing
  • Product development and trade distribution system preparation
  • Event and thematic tourism marketing
  • Project review, effect evaluation, and report
  • International overnight guest count increased by 56% to 2.3M in 2019 (from 1.5M in 2017).
  • International tourism revenue assumption increased to JPY44.2billion (USD410M)
  • Created 60 media coverage in international markets resulting ad value of JPY856M (USD8M, amount revealed for the 13 exposures only) in 2019 (Korea, Taiwan, UK, USA, Germany, France, Canada, Switzerland, New Zealand, Brazil)
  • Created 42 new tour itineraries in store with international tour operators in 2019 (Global, Germany, France, UK, Canada, Australia, Taiwan, Cruise, Cycling, and others)
  • Collaborations with 16 regional municipalities/organizations for over 50 projects total in 2019
  • Developed over 80 export-ready local travel experience packages
  • Organized 38 seminars/training/forums where participants counted over 2,000 total in 2019

View Other Services


Responsible planning for sustainable development of communities through travel and tourism.


Customising strategic approaches to maximise positive impacts of destination resources and global trends.


Managing B2B strategies that adheres to regional regulations and cultural guidelines.


Interpreting partner needs with international insights and best matching with unique stories.


Engaging core markets with most effective ways for successful B2C communication.


Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

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