TOURISM DEVELOPMENT STRATEGIES

INDIGO Tourism Development Strategies

Responsible planning for sustainable development of communities through travel and tourism.

Not only do we achieve goals, we strive to fulfill our original vision.
We invest in marketing strategies tailored to each individual destination.

INDIGO excels at developing collaborative strategic plans so that municipalities and communities benefit from sustainable
economic growth while fulfilling the lives of both locals and travelers.

Case study:

Tourism Shizuoka Japan (TSJ Director, 2017- March 2021)

Goal:

Establish DMO infrastructure and capability for international inbound travels in Shizuoka Prefecture, Japan.

Strategy-building:

Destination tourism asset analysis
Overseas tour operator product research
One-on-one interviews with governments and stakeholders
Multiple workshops to discuss and identify SWOTs
Various lectures, sessions, panel discussions for governments, regional organizations, local businesses, and others
Effect evaluation committee facilitation to review strategy and set KPIs/ROIs

Outcome:

This four-year destination marketing plan provides the platform for in-state regional municipalities and tourism organizations to work together with TSJ. Based on strategic partnerships, all parties maximize individual efforts into one united investment, namely a Shizuoka DMO model.

See more on Tourism Destination Marketing

Case study:

RideJapan Cycling Tourism Strategy (TSJ Director, 2017- March 2021)

Goal:

Set standard of cycling tourism at global level for destination and regional partners, and establish a core strategy to optimize destination assets in Shizuoka Prefecture, Japan up to International landscape and expectations.

Cycling Tourism Strategy-building:

Initiating initial meeting with RideJapan and planning best study implementation
Government partnership opportunity search
Facilitating of primary meetings and project planning between RideJapan and Japanese municipalities/organizations
On-site study and inspection arrangement with regional governments and industry partners
Business partnership opportunity search
Follow-up meetings and assistance for strategy building

Outcome:

RideJapan developed the Shizuoka Cycling Tourism Strategy, which focuses on regional assets reaching global standards
Through study and inspections, regional government started to garner understanding of International cycling tourism landscape
By jointly working with RideJapan based on the strategy, TSJ educated regional governments and industry partners through cycling tourism seminars
RideJapan produced and developed a variety of new types of cycling travel products in partnerships with regional industries, and contributed to an increase in international cycling tourism demands to the destination

View Other Services

TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

TOURISM DEVELOPMENT STRATEGIES

INDIGO Tourism Development Strategies

Case study:

Goal:

Strategy-building:

Outcome:

Case study:

Goal:

Cycling Tourism Strategy-building:

Outcome:

View Other Services

Say Hello!