CREATIVE PRODUCTION

INDIGO Creative Production

Engaging core markets with the most effective methods of successful BtoC communication.

Authentic tourism experiences and local travel products can be visualized motivationally only by engaging the consumer to the destination through using original, unique, and effective content that showcases intangible emotions and touching moments.

Content creation at INDIGO collaborates with international expert production teams, and conceptualizes destinations into bespoke stories and inspiring images that make travelers want to discover more.

INDIGO shapes a complete road map to synergise creatively with other destination marketing tactics based on a tailored strategy, and achieves the best value for the investment.

BBC-StoryWorks-JNTO-Reintroducing-Japan--Ten-regions,-endless-discovery-(2022-2023)

Visit: Reintroducing Japan: Ten regions, endless discovery

Case study:

BBC StoryWorks

JNTO Reintroducing Japan: Ten regions, endless discovery (2022-2023)

Role:

Support BBC production as their local contact for communication and content creation.

Content production support:

Coordination between production team, local governments, and destination organizations
Pre-production arrangement and shooting logistics support
Onsite logistics management, facilitation of communication, and shoot assistance
Article fact-checking and other producer tasks
Advice for working efficiently with Japanese destination organizations

Deliverables:

JNTO’s exclusive destination promotion website: “Reintroducing Japan: Ten regions, endless discovery” went live in February 2023.
Destination promotion articles for 10 regions in Japan: Hokkaido, Kansai, Greater Tokyo, Setouchi, Tohoku, Central Japan, Kyushu, Okinawa, San’In and Shikoku based on 10 greater regional tourism organizations’ promotional areas.

Case study:

H2 Everyday Gourmet TV Series Japan episodes
(Season 7 in 2017, TSJ Director)

Collaboration:

Producer support for content creation, cultural guidance for international crew, and local partner recruitment

Content production support:

General coordination between production team and local governments/operators
Story and experience matching for episode script preparation based on Australian market desires for Japan
Pre-production arrangement and shoot logistics support
Onsite assistance and facilitation of communication and cultural etiquette
Post-visit follow-up for additional material supply and information confirmation

Outcomes:

16 episodes of unique and authentic Japanese food/cooking experiences created and broadcast in Australia nationwide as well as archived on social media with 68.2K subscribers
Extra content of food and travel show titled Justine’s Flavours of Fuji (30 min. x 8) was produced, sold, and aired in more than nine countries worldwide
Lifestyle content with longer shelf-life, that also works as cultural educational tool for Japanese local industry/government
Content was additionally utilized by JNTO on their social media channel, and contributed to destination marketing synergy of national and regional partnerships
Worked as stepping stone to destination expert production capability resulting in new business of eight more series in Japan (as of 2019)

Photos courtesy of Flavours of Fuji and Everyday Gourmet

Photo courtesy of Shiro Tamura

Case study:

JbyJ A Day in the Life, Shizuoka Green Tea Farmer
(TSJ Director, 2019)

Collaboration:

Producer support for documentary creation, story building assistance, and local partner recruitment

Documentary production support:

Story building based on international market desires for Japan
General coordination between production team and local governments/operators
Pre-production arrangement and shoot logistics support
Post-visit follow-up for additional material supply and information confirmation
Directing edit finalization as a marketing tool for destination promotion

Outcome:

A short documentary film depicting traditional Japanese lifestyle through generations unique to the destination with focus on green tea and family farmers’ pride
A new series of experience travel products based on the storyline: home visit at local tea farmers’ houses and Shizuoka Green Tea plantations (developed and on sale both BtoB and BtoC)
The film was utilized in a consumer event partnered with Air Canada, and contributed to destination marketing synergy of International airline and destination partnerships
Lifestyle content with longer shelf-life, that also works as cultural educational tool for both International market and Japanese local industry/government

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TOURISM DEVELOPMENT STRATEGIES

Responsible planning for sustainable development of communities through travel and tourism.

TOURISM DESTINATION MARKETING

Customising strategic approaches to maximise positive impacts of destination resources and global trends.

TRADE & GOVERNMENT RELATIONS

Managing B2B strategies that adheres to regional regulations and cultural guidelines.

PR & MEDIA PARTNERSHIPS

Interpreting partner needs with international insights and best matching with unique stories.

CREATIVE PRODUCTION

Engaging core markets with most effective ways for successful B2C communication.

SPECIAL PROJECTS & EVENTS

Strategic thinking from holistic views to achieve innovative synergy and productive outcome.

CREATIVE PRODUCTION

INDIGO Creative Production

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Documentary production support:

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